Testimony

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Table of Contents
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	Anthony Biglan Expert Qualifications ..........................................................................1-34
	Adolescent Needs..................................................................................................... 35-98
	Demonstrative 1: Empirical studies on the changes associated with adolescence     Demonstrative 2: Empirical studies on the relationships between self-image, smoker image, and adolescent smoking     Demonstrative 3: Empirical studies related to popularity and adolescent smoking     Demonstrative 4: Empirical studies of relationship between self-image/smoker image & adolescent smoking, by image or theme     Demonstrative 5: Empirical studies on attitudes toward smoking and cigarette advertising predicting smoking behavior     Demonstrative 6: Empirical studies on the impact of cigarette advertising on adolescents     Demonstrative 7: Other empirical studies discussing adolescent psychological needs
	Philip Morris..............................................................................................................99-207
	Demonstrative 8: Philip Morris’ understanding of the need to market to adolescents     Demonstrative 9: Philip Morris’ understanding of the themes and images that appeal to adolescents     Demonstrative 10: Documents relevant to the role of brand image in cigarette marketing     Demonstrative 11: Themes and images in Marlboro marketing that appeal to adolescents     Demonstrative 12: Themes and images in Parliament marketing that appeal to adolescents
	Lorillard ..................................................................................................................208-235
	Demonstrative 13: Images and themes in the Newport campaigns that appeal to adolescents
	Brown & Williamson ...............................................................................................236-283
	Demonstrative 14: Brown & Williamson’s marketing documents     Demonstrative 15: Themes and images in Kool marketing that appeal to adolescents
	RJ Reynolds ............................................................................................................284-379
	Demonstrative 16: Documents regarding R.J. Reynolds’ understanding of the need to market to adolescents     Demonstrative 17: Documents regarding R. J. Reynolds’ knowledge of factors influencing adolescents to smoke     Demonstrative 18: Themes in the Bob Beck campaign that appeal to adolescents     Demonstrative 19: Images and themes in the Joe Camel campaign that appeal to adolescents     Demonstrative 20: Images and themes in Winston marketing     Demonstrative 21: Images and themes in Salem marketing
	Youth Smoking Prevention ......................................................................................380-462
	Demonstrative 22: Youth Smoking Prevention     Demonstrative 23: Empirical studies relating to adolescent tobacco use

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